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Michael Ray


Complete Bio

Michael L. Ray is the first John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and of Marketing (Emeritus) at Stanford University's Graduate School of Business. He is a specialist in new paradigm business, creativity, innovation, marketing communication, advertising, and the behavioral science approach to marketing problems. He is a social psychologist with training and extensive experience in advertising, marketing management and in developing generative work environments for companies and individuals.

He has served as a consulting editor to the Prentice-Hall series in marketing, associate editor of Communication Research, field editor for Transpersonal Review, on the editorial boards of the Journal of Advertising Research, the Journal of Marketing Research, the Journal of Consumer Research, World Business Academy Perspectives, At Work, and the Asian Marketing Review, as a director of a major retailer, a food company, a catalog company, a start-up airline, and three companies in the communication industry, as an academic trustee of the Marketing Science Institute, on the Academic Advisory Committee of the Advertising Educational Foundation, as a trustee of the Institute for Transpersonal Psychology, and on the National Committee of the Foundation for Community Encouragement.

Ray has produced over one hundred publications including nine books and six state-of-the-art chapters. He edited two of the first books in the field of consumer information processing, is author of Advertising and Communication Management, (Prentice-Hall, 1982), and editor of Measurement Readings for Marketing Research (American Marketing Association, 1984). He has received research grants from the National Science Foundation, the National Institute of Mental Health, the Advertising Educational Foundation, the Association of National Advertisers, and the Marketing Science Institute. In 1972-73 he served as Visiting Associate Professor at the Harvard Business School and Visiting Research Associate at the Marketing Science Institute. In 1980 he was a Visiting Professor at the Australian Graduate School of Management. He is a Fellow of the World Business Academy and received their 1991 Harman Award.

His books Creativity in Business (with Rochelle Myers--Doubleday, 1986, 1989--named as one of the nine "Greatest Business Books Ever Written," Inc. magazine, December 1996) and The Path of the Everyday Hero (with Lorna Catford--Tarcher, 1991, audio cassette series, Zygon International, 1993, picked as the best business self-help book of 1991, New York Times News Service) are based on his Stanford creativity course which has received national and international media attention for its innovative approaches to developing creativity in business and in everyday life. He has also co-authored The Creative Spirit (with Daniel Goleman and Paul Kaufman--Dutton, 1992), the companion book to the PBS series of the same name; contributed to New Traditions in Business (John Renesch, Ed., Sterling and Stone, 1991, Berrett-Kohler, 1992) and co-edited The New Paradigm in Business: Emerging Strategies for Leadership and Organizational Change (with Alan Rinzler--Tarcher, 1993, recipient of the 1994 New Leaders Readers Choice Award) and The New Entrepreneurs: Business Visionaries for the 21st Century (with John Renesch-Sterling and Stone, 1994).

In 1996 he co-founded Insight/Out Collaborations, Incorporated and became the company's Chief Creative Officer. Insight/Out develops electronic media/human interaction versions of personal development courses for use in corporations. Its first product is such a version of the Stanford Personal Creativity in Business course. The software, interactive component of that Creativity in Business program was honored with several awards including a 1998 Gold Cindy award for excellence in electronic training products for industry.

Michael and his colleagues work with organizations, businesses, colleges and individuals to offer the creativity in business material in several forms.