Wes Hartmann
Associate Professor of Marketing
At Stanford 2003-Present
PhD, UCLA 2003
MA, UCLA 2001
BA, UCI 1996
Working Papers
- Advertising Effects in Presidential Elections, with Brett Gordon.
- Structural Equilibrium Analysis of Political Advertising, with Brett Gordon.
- Large Screens or More Shows Multiplex Configuration in the Era of Digital Cinema, with Anita Rao (doctoral student is first author).
- Quantity-Based Price Discrimination Using Frequency Reward Programs, with Brian Viard.
Published/Accepted
- Hartmann, W.R., H. Nair and S. Narayanan, Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design, Marketing Science, 30(6), 2011.
- Gil, R., and W.R. Hartmann, Airing Your Dirty Laundry: Vertical Integration, Reputational Capital and Social Networks, Journal of Law, Economics and Organization, 27(2), 2011. Finalist for 2011 JLEO Oliver E. Williamson Prize.
- Hartmann, W.R., Demand Estimation with Social Interactions and the Implications for Targeted Marketing, Marketing Science, 29(4), 2010. Lead Article. Finalist for 2010 John D.C. Little Award.
- Hartmann, W.R. and H. Nair, Retail Competition and the Dynamics of Demand for Tied Goods, Marketing Science, 29(2), 2010.
- Gil, R., and W.R. Hartmann, Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters, Marketing Science, 28(6), 2009.
- Hartmann, W.R. and V.B. Viard, Do Frequency Reward Programs Create Switching Costs?, Quantitative Marketing and Economics, 6(2), 2008.
- Hartmann, W.R., P. Manchanda, H. Nair, M. Bothner, P. Dodds, D. Godes, K. Hosanagar, and C. Tucker, Modeling Social Interactions: Identification, Empirical Methods and Policy Implications, Marketing Letters, 19(3), 2008.
- Gil, R., and W.R. Hartmann, The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry, Review of Industrial Organization, 30(4), 2007.
- Hartmann, W.R., Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates, Quantitative Marketing and Economics, 4(4), 2006. Inaugural QME Dick Wittink Prize
- Hartmann, W.R., Comment on Structural Modeling in Marketing: A Review and Assessment, Marketing Science, 25(6), 2006, pp. 620-621.
- Dube, J.P., K. Sudhir, A. Ching, G. Crawford, M. Draganska, J. Fox, W.R. Hartmann, G. Hitsch, B. Viard, M. Villas-Boas, and N. Vilcassim, Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry, Marketing Letters, 16(3), 2005.
Work in Progress
- Internet Advertising Performance on TV metrics, with Michaela Draganska and Gena Stanglein
- Do Superbowl Advertisements Affect Brand Shares?, with Daniel Klapper.
- Managing Capacity Utilization Through Targeted Marketing of Peak-Pricing Technologies, with Bryan Bollinger.
Graduate Student Placement
- Bryan Bollinger* (NYU Stern, 2011)
- Scott Shriver (Columbia GSB, 2011)
- Taylan Yildiz* (Google, 2007)
- Matt Osborne (DOJ, 2006, currently at BEA, on job market)
Current Doctoral Students
- Anita Rao* (joining Chicago Booth in 2012)
- Sebastien Houde (joining U of Maryland Ag & Res Economics in 2012)
- Xing Li (2nd year in Dept of Economics)
* Indicates that I am the primary advisor of the student.
