Wes Hartmann
Associate Professor of Marketing
Fletcher Jones Faculty Scholar for 2008-2009
BA, UCI, 1996; MA, UCLA, 2001; PhD, UCLA, 2003. Research Associate, Economic Analysis, 1996-98. At Stanford 2003 - Present.
Working Papers
- Airing Your Dirty Laundry: Vertical Integration, Reputational Capital and Social Networks, with Ricard Gil.
- Quantity-Based Price Discrimination Using Frequency Reward Programs, with Brian Viard.
- Non-Parametric Estimation of Marketing Mix Effects Using a Regression Discontinuity Design, with Harikesh Nair and Sridhar Narayanan
Published/Accepted
- Hartmann, W.R., Demand Estimation with Social Interactions and the Implications for Targeted Marketing, conditionally accepted at Marketing Science.
- Hartmann, W.R. and H. Nair, Retail Competition and the Dynamics of Demand for Tied Goods, forthcoming at Marketing Science.
- Gil, R., and W.R. Hartmann, Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters, forthcoming at Marketing Science.
- Hartmann, W.R. and V.B. Viard, Do Frequency Reward Programs Create Switching Costs?, Quantitative Marketing and Economics, 6(2), 2008.
- Hartmann, W.R., P. Manchanda, H. Nair, M. Bothner, P. Dodds, D. Godes, K. Hosanagar, and C. Tucker, Modeling Social Interactions: Identification, Empirical Methods and Policy Implications, Marketing Letters, 19(3), 2008.
- Gil, R., and W.R. Hartmann, The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry, Review of Industrial Organization, 30(4), 2007.
- Hartmann, W.R., Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates, Quantitative Marketing and Economics, 4(4), 2006. Inaugural QME Dick Wittink Prize
- Hartmann, W.R., Comment on Structural Modeling in Marketing: A Review and Assessment, Marketing Science, 25(6), 2006, pp. 620-621.
- Dube, J.P., K. Sudhir, A. Ching, G. Crawford, M. Draganska, J. Fox, W.R. Hartmann, G. Hitsch, B. Viard, M. Villas-Boas, and N. Vilcassim, Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry, Marketing Letters, 16(3), 2005.
Work in Progress
- Bayesian Estimation of Discrete Games, with Sridhar Narayanan
- Structural Analysis of Political Advertising, with Brett Gordon
- Large screens or more shows: multiplex configuration in the era of digital cinema , with Anita Rao (doctoral student is first author)
Current Doctoral Students
- Scott Shriver (4th year)
- Bryan Bollinger* (3rd year)
- Anita Rao* (2nd year)
- Ping Li (2nd year)
* Indicates that I am the primary advisor of the student.
