CURRICULUM VITAE (pdf)

 

Wesley R. Hartmann

 

Associate Professor of Marketing

Fletcher Jones Faculty Scholar for 2008-2009

Graduate School of Business

Stanford University

518 Memorial Way

Stanford, CA 94305-5015

(650) 725-2311

Hartmann_Wesley@gsb.stanford.edu

 

Employment

Graduate School of Business, Stanford University

            Associate Professor, 2007-Present

            Assistant Professor, 2003-2007

University of California, Los Angeles, Extension

            Adjunct Faculty, 2001-2002

Economic Analysis Corporation

            Research Associate, 1996-1998

Education

University of California, Los Angeles, 1998-2003

            Ph.D. in Economics, June 2003

            M.A.. in Economics, March 2001

University of California, Irvine, 1992-1996

            B.A. Economics & Political Science, June 1996

Fields of Interest

Marketing, Empirical Industrial Organization, Econometrics

Published/Accepted Papers

Hartmann, W.R., "Demand Estimation with Social Interactions and the Implications for Targeted Marketing," conditionally accepted at Marketing Science.

Hartmann, W.R. and H. Nair, "Retail Competition and the Dynamics of Demand for Tied Goods," forthcoming at Marketing Science

Gil, R. and W.R. Hartmann, "Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters," forthcoming at Marketing Science.

Gil, R. and W.R. Hartmann, "Airing Your Dirty Laundry: Vertical Integration, Reputational Captial, and Social Networks," Journal of Law, Economics and Organization, 27(2), 2011.

Hartmann, W.R. and V.B. Viard, "Do Frequency Reward Programs Create Switching Costs?" Quantitative Marketing and Economics, 6(2), 2008.

Hartmann, W.R., P. Manchanda, H. Nair, M. Bothner, P. Dodds, D. Godes, K. Hosanagar, C. Tucker, "Modeling Social Interactions: Identification, Empirical Methods and Policy Implications," Marketing Letters, 19(3), 2008.

Gil, R. and W.R. Hartmann, “The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry,” Review of Industrial Organization, 30(4), 2007.

Hartmann, W.R., "Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates," Quantitative Marketing and Economics, 4(4), 2006.

·         Winner, Inaugural Dick Wittink Best Paper Award

Hartmann, W.R., "Comment on Chintagunta, Erdem, Rossi and Wedel," Marketing Science, 25(6), 2006.

Dube, J.P.,  K. Sudhir, A. Ching, G. Crawford, M. Draganska, J. Fox, W.R. Hartmann, G. Hitsch, B. Viard, M. Villas-Boas, and N. Vilcassim "Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry," Marketing Letters, 16(3), 2005.

Working Papers

"Non-Parametric Estimation of Marketing Mix Effects Using a Regression Discontinuity Design," with Harikesh Nair and Sridhar Narayanan.

"Large Screens or More Shows: Multiplex Configuration in the Era of Digital Cinema," with Anita Rao (doctoral student is first author)

"Quantity-Based Price Discrimination Using Frequency Reward Programs," with Brian Viard.

"Estimating Selection Bias in the Decision to Migrate," (WEA, June 2002)

Work in Progress

Bayesian Estimation of Discrete Games, with Sridhar Narayanan

Structural Analysis of Political Advertising, with Brett Gordon

 

Presentations

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

·    Columbia University Graduate School of Business, November, 2008

·    Wharton School of University of Pennsylvania, March, 2008

Retail Competition and the Dynamics of Demand for Tied Goods

·    Department of Economics, University of California, Davis, October, 2008

·    McCombs School of Business, University of Texas, Austin, April, 2008

·    Kellogg School of Management, Northwestern University, February, 2008

·    Simon Graduate School of Business, University of Rochester, February, 2008

·    Johnson School at Cornell University, February 2008

·    Yale School of Management, September, 2007

·    Summer Institute for Competitive Strategy, Berkeley, July, 2007

·    Marketing Science Conference, Singapore, June, 2007

Metering Price Discrimination: An Empirical Analysis of Concession Sales at Movie Theaters

·    13th Annual I.O. Fest, Haas School of Business, UC Berkeley, October 2007

A Structural Analysis of Joint Decision-Making

·    Fisher College of Business, Ohio State University, April, 2007

·    Stanford Graduate School of Business, March, 2007

·    Marketing Science Conference, Pittsburgh, June, 2006

Do Frequency Reward Programs Create Switching Costs?

·    NBER I.O. Summer Institute, July, 2006

·    Stanford Graduate School of Business, June, 2006

Airing Your Dirty Laundry: Vertical Integration, Reputational Capital and Social Networks

·    UC Irvine, Department of Economics, May 2007

·    UCSB, Department of Economics, March 2006

·    11th Annual I.O. Fest, Haas School of Business, UC Berkeley, October 2005

·    UCLA, Department of Economics, September, 2005

Quantity-Based Price Discrimination Using Frequency Reward Programs

·    Harvard-MIT Workshop in Industrial Organization, April, 2006

·    Leeds School of Business, University of Colorado, Boulder, March, 2006

·    Olin School of Business, Washington University in St. Louis, February, 2006

·    North American Winter Meeting of the Econometric Society, January, 2006

·    Summer Institute for Competitive Strategy, Berkeley, June, 2005

·    Anderson School of Management, UCLA, Marketing, June, 2005

·    Berkeley-Davis-Santa Clara-Stanford Marketing Seminar, Santa Clara University, May, 2005

·    International Industrial Organization Conference, Atlanta, April, 2005

Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates

·    6th Invitational Choice Symposium, Boulder, Colorado, June, 2004

·    Graduate School of Business, University of Chicago, Marketing, November, 2003

·    Haas School of Business, University of California, Berkeley, Marketing, September, 2003

Professional Activities and Affiliations

Ad Hoc Reviewer: Quantitative Marketing and Economics, Marketing Science, Management Science, Journal of Economics and Management Strategy, Journal of Marketing Research, Contemporary Economic Policy, International Journal of the Economics of Business
Ad Hoc Area Editor: Marketing Science

Membership: American Marketing Assoc., INFORMS, American Economics Assoc.

Teaching

Mba core course in marketing management: 2004-present

Ph.D. course in advanced empirical methods: 2006-present

Undergraduate course in principles of economics: 2001-2002