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Wesley R. Hartmann

 

Professor of Marketing

Graduate School of Business

Stanford University

655 Knight Way

Stanford, CA 94305-7298

(650) 725-2311

wesleyr@stanford.edu

 

Employment

Graduate School of Business, Stanford University

            Professor, 2015-

            Associate Professor, 2007-2015

            Assistant Professor, 2003-2007

University of California, Los Angeles, Extension

            Adjunct Faculty, 2001-2002

Economic Analysis Corporation

            Research Associate, 1996-1998

Education

University of California, Los Angeles, 1998-2003

            Ph.D. in Economics, June 2003

            M.A.. in Economics, March 2001

University of California, Irvine, 1992-1996

            B.A. Economics & Political Science, June 1996

Fields of Interest

Marketing, Empirical Industrial Organization

Published/Accepted Papers

Hartmann, W.R. and D. Klapper (2017), "Super Bowl Ads," Marketing Science, forthcoming.

Gordon, B. and W.R. Hartmann (2016), "Advertising Competition in Presidential Elections," Quantitative Marketing and Economics, 14(1).

Rao, A. and W.R. Hartmann (2015), "Quality vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema," Quantitative Marketing and Economics, 13(2).

Draganska, M, W.R. Hartmann and G. Stanglein (2014), "Internet vs. TV Advertising: A Brand-Building Comparison," Journal of Marketing Research, 51(5), 578-590.

·         Finalist, 2015 Paul Green Award

Gordon, B. and W.R. Hartmann (2013), "Advertising Effects in Presidential Elections," Marketing Science, 32(1), 19-35.

·         Finalist, 2013 John D.C. Little Award

Hartmann, W.R., H. Nair, and S. Narayanan (2011), "Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design," Marketing Science, 30(6), 1079-1097.

Gil, R. and W.R. Hartmann (2011), "Airing Your Dirty Laundry: Vertical Integration, Reputational Captial, and Social Networks," Journal of Law, Economics and Organization, 27(2), 219-244.

·         Finalist, 2011 JLEO Oliver E. Williamson Prize

Hartmann, W.R. (2010), "Demand Estimation with Social Interactions and the Implications for Targeted Marketing," Marketing Science, 29(4), 585-601.

·         Finalist, 2010 John D.C. Little Award

Hartmann, W.R. and H. Nair (2010), "Retail Competition and the Dynamics of Demand for Tied Goods," Marketing Science, 29(2), 366-386.

Gil, R. and W.R. Hartmann (2009), "Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters,"Marketing Science, 28(6), 1046-1062.

Hartmann, W.R. and V.B. Viard (2008), "Do Frequency Reward Programs Create Switching Costs?" Quantitative Marketing and Economics, 6(2), 109-137.

Hartmann, W.R., P. Manchanda, H. Nair, M. Bothner, P. Dodds, D. Godes, K. Hosanagar, C. Tucker (2008), "Modeling Social Interactions: Identification, Empirical Methods and Policy Implications," Marketing Letters, 19(3), 287-304.

Gil, R. and W.R. Hartmann (2007), “The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry,” Review of Industrial Organization, 30(4), 325-347.

Hartmann, W.R. (2006), "Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates," Quantitative Marketing and Economics, 4(4), 325-349.

·         Winner, Inaugural Dick Wittink Best Paper Award

Hartmann, W.R. (2006), "Comment on Chintagunta, Erdem, Rossi and Wedel," Marketing Science, 25(6), 620-621.

Dube, J.P.,  K. Sudhir, A. Ching, G. Crawford, M. Draganska, J. Fox, W.R. Hartmann, G. Hitsch, B. Viard, M. Villas-Boas, and N. Vilcassim (2005), "Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry," Marketing Letters, 16(3), 209-224.

Working Papers

“Welfare Effects of Home Automation Technology with Dynamic Pricing,” with Bryan Bollinger

 

Presentations

Welfare Effects of Home Automation Technology with Dynamic Pricing

·         Judgement and Decision-Making Winter Symposium, January 2017

·         Arison School of Business, IDC, January 2017

·         Economics Department, UCSB, February 2016.

·         Sloan School of Management, MIT, November 2015.

·         Scheller College of Business, Georgia Tech, October 2015.

·         NBER E.E.E Summer Institute, July 2015.

·         Energy Institute at Haas School of Business, UC Berkeley, March 2015.

Super Bowl Ads

·         Harvard Business School, September, 2014

·         NBER I.O. Summer Institute, July, 2014

·         Marketing Insights at Chicago Booth, May 2014

·         Summer Institute for Competitive Strategy, Berkeley, July, 2013

·         Ross School of Business, University of Michigan, February 2012.

·         Graduate School of Management, UC Davis, March 2012

Advertising Effects in Presidential Elections

·         Wisconsin School of Business, UW Madison, 2011.

·         Tepper School, Carnegie Mellon University, 2011.

·         Harvard Business School, 2011

Structural Equilibrium Analysis of Political Advertising

·         Quantitative Marketing and Economics Conference, UCLA, October 2010.

·         Summer Institute for Competitive Strategy, Berkeley, July, 2010

·         Rotman School of Management, University of Toronto, May 2010.

Non-Parametric Identification of Causal Marketing Mix Effects Using a Regression Discontinuity Design

·         Quantitative Marketing and Economics Conference, UCLA, October 2010

·         Summer Institute for Competitive Strategy, Berkeley, July, 2010

·         Simon Graduate School of Business, University of Rochester, October, 2009

·         Johann Wolfgang Goethe-University Frankfurt, August, 2009

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

·         Columbia University Graduate School of Business, November, 2008

·         Quantitative Marketing and Economics Conference, NYU, October 2008

·         Wharton School of University of Pennsylvania, March, 2008

Retail Competition and the Dynamics of Demand for Tied Goods

·         Department of Economics, University of California, Davis, October, 2008

·         McCombs School of Business, University of Texas, Austin, April, 2008

·         Kellogg School of Management, Northwestern University, February, 2008

·         Simon Graduate School of Business, University of Rochester, February, 2008

·         Johnson School at Cornell University, February 2008

·         Yale School of Management, September, 2007

·         Summer Institute for Competitive Strategy, Berkeley, July, 2007

·         Marketing Science Conference, Singapore, June, 2007

Metering Price Discrimination: An Empirical Analysis of Concession Sales at Movie Theaters

·         13th Annual I.O. Fest, Haas School of Business, UC Berkeley, October 2007

A Structural Analysis of Joint Decision-Making

·         Fisher College of Business, Ohio State University, April, 2007

·         Stanford Graduate School of Business, March, 2007

·         Marketing Science Conference, Pittsburgh, June, 2006

Do Frequency Reward Programs Create Switching Costs?

·         NBER I.O. Summer Institute, July, 2006

·         Stanford Graduate School of Business, June, 2006

Airing Your Dirty Laundry: Vertical Integration, Reputational Capital and Social Networks

·         UC Irvine, Department of Economics, May 2007

·         UCSB, Department of Economics, March 2006

·         11th Annual I.O. Fest, Haas School of Business, UC Berkeley, October 2005

·         UCLA, Department of Economics, September, 2005

Quantity-Based Price Discrimination Using Frequency Reward Programs

·         Harvard-MIT Workshop in Industrial Organization, April, 2006

·         Leeds School of Business, University of Colorado, Boulder, March, 2006

·         Olin School of Business, Washington University in St. Louis, February, 2006

·         North American Winter Meeting of the Econometric Society, January, 2006

·         Summer Institute for Competitive Strategy, Berkeley, June, 2005

·         Anderson School of Management, UCLA, Marketing, June, 2005

·         Berkeley-Davis-Santa Clara-Stanford Marketing Seminar, Santa Clara University, May, 2005

·         International Industrial Organization Conference, Atlanta, April, 2005

Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates

·         6th Invitational Choice Symposium, Boulder, Colorado, June, 2004

·         Graduate School of Business, University of Chicago, Marketing, November, 2003

·         Haas School of Business, University of California, Berkeley, Marketing, September, 2003

Other:

Awards/Recognitions:

·         Paul Green Award, Finalist, 2015

·         John D.C. Little Award, Finalist, 2013

·         Oliver E. Williamson Prize, Runner Up, 2011

·         John D.C. Little Award, Finalist, 2010

·         Inaugural Dick Wittink Prize, 2007

·         Ormond Family Faculty Scholar, 2011-2012

·         Fletcher Jones Faculty Scholar, 2008-2009

Co-Editor:
·         Quantitative Marketing and Economics
Area Editor:
·         Management Science
·         Quantitative Marketing and Economics
Ad Hoc Area Editor:
·         Marketing Science
·         Journal of Marketing Research
Editorial Board:
·         Quantitative Marketing and Economics, Marketing Science, Management Science
Ad Hoc Reviewer:
·         Quantitative Marketing and Economics, Marketing Science, Journal of Marketing Research, Management Science, Econometrica, The Rand Journal of Economics, Journal of Economics and Management Strategy, Contemporary Economic Policy, International Journal of the Economics of Business
Graduate Student Advising

Tomomichi Amano* (Columbia GSB, 2017)

Kristina Brecko* (Rochester Simon School, 2017)

Xing Li* (Peking University, 2016)

Řystein Daljord Chicago Booth, 2015)

Anita Rao* (Chicago Booth, 2012)

Sebastien Houde (U of Maryland AREC, 2012)

Bryan Bollinger* (NYU Stern, 2011, now at Duke Fuqua)

Scott Shriver (Columbia GSB, 2011)

Taylan Yildiz* (Google, 2007)

Matt Osborne (U of Toronto, 2013)

Teaching

MSx course in competitive strategy: 2014

Mba core course in strategic leadership: 2011-2012

Mba core course in marketing management: 2004-2011

Ph.D. course in advanced empirical methods: 2006-present

Ph.D. course in quantitative research in marketing: 2009

Undergraduate course in principles of economics: 2001-2002