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William Guttentag

COURSES

OB 388. Leadership in the Entertainment Industry

The entertainment industry is one of the largest, complex and important industries in the world. It is an industry characterized by tremendous opportunities and great uncertainties. The industry is currently undergoing widespread change as new technologies transform the way entertainment is produced and disseminated throughout the world. For all of these reasons, this dynamic industry creates challenges and opportunities for entrepreneurial students intent on leaving an artistic and/or business imprint in the field. This course is designed to help prepare students for careers in the film, television, and cable industries, and to explore innovations within them. The class examines all phases of work in these industries. A major portion of the course will involve bringing to the class speakers representing key aspects of the entertainment industry — both on the business and creative sides.

Topics to be examined include the process of project development, production, and marketing; emerging technologies and their impact on the industry; the roles studio and television executives, directors, film and television producers, writers, actors, agents, lawyers and others play in the making and distribution of film and television productions.