Skip to Content

Jennifer L. Aaker




Research Papers and Publications

Meaningful Choice (2014), Aaker, forthcoming in Journal of Consumer Research

Getting the Most Out of Giving (2014), Rudd, Aaker, and Norton, JESP [+more]

Money in the Bank: Feeling Powerful Increases Saving (2014), Garbinsky, Klesse and Aaker, JCR [+more]

Key Differences between a Happy Life and a Meaningful Life (2013), Baumeister, Vohs, Aaker, Garbinsky [+more]

Awe Expands People's Perception of Time and Enhances Well-Being (2012), Rudd, Vohs, and Aaker, PS [+more]

How Happiness Impacts Choice (2012), Mogilner, Aaker and Kamvar, JCR [+more]

Cultivating Admiration in Brands (2012), Aaker, Garbinsky, and Vohs, JCP [+more]

If Money Doesn't Make You Happy, Consider Time (2011), Aaker, Rudd, and Mogilner, JCP [+more]

The Shifting Meaning of Happiness (2010) Mogilner, Kamvar and Aaker, SPPS [+more]

Non-Profits Are Seen as Warm and For-Profits as Competent (2010), Aaker, Vohs and Mogilner, JCR [+more]

The Time versus Money Effect (2009), Mogilner and Aaker, JCR [+more]

Why Do People Give? The Role of Identity in Giving (2009), Aaker and Akutsu, JCP [+more]

Recalling Mixed Emotions (2008), Aaker, Drolet, and Griffin, JCR [+more]

The Happiness of Giving: The Time-Ask Effect (2008), Liu and Aaker, JCR [+more]

Time Will Tell (2008), Mogilner, Aaker and Pennington, JCR [+more

Getting Emotional about Health (2007), Agrawal, Menon and Aaker, JMR [+more]

Do You Look to the Future or Focus on Today? (2007), Liu and Aaker, OBHDP [+more]

Delineating Culture (2006), Aaker, JCP [+more]

Bridging the Culture Chasm (2006), Briley and Aaker, JPP&M [+more]

Understanding Regulatory Fit (2006), Aaker and Lee, JMR [+more]

When Does Culture Matter? (2006), Briley and Aaker, JMR [+more]

Two Roads to Updating Brand Personality Impressions (2005), Johar, Sengupta, and Aaker, JMR [+more]

When Good Brands Do Bad (2004), Aaker, Fournier, and Brasel, JCR [+more]

Bringing the Frame Into Focus (2004), Lee and Aaker, JPSP [+more]

Can Mixed Emotions Peacefully Co-Exist? (2002), Williams and Aaker, JCR [+more]

Off Target? Changing Cognitive-Based Attitudes (2002), Drolet and Aaker, JCP [+more]

Consumption Symbols as Carriers of Culture (2001), Aaker, Benet-Martínez, and Garolera, JPSP [+more]

Culture-Dependent Assimilation and Differentiation of the Self (2001), Aaker and Schmitt, JCCP [+more]

I Seek Pleasures, We Avoid Pains (2001), Aaker and Lee, JCR [+more]

The Pleasures and Pains of Distinct Self-Construals (2000), Lee, Aaker, and Gardner, JPSP [+more]

Accessibility or Diagnosticity? (2000), Aaker, JCR [+more]

Non-Target Markets and Viewer Distinctiveness (2000), Aaker, Brumbaugh, and Grier, JCP [+more]

Additivity versus Attenuation (2000), Aaker and Sengupta, JCP [+more]

The Malleable Self: The Role of Self-Expression in Persuasion (1999), Aaker, JMR [+more]

Empathy versus Pride: The Influence of Emotional Appeals across Cultures (1998), Aaker and Williams, JCR [+more]

The Effect of Cultural Orientation on Persuasion (1997), Aaker and Maheswaran, JCR [+more]

Dimensions of Brand Personality (1997), Aaker, JMR [+more]