Jennifer L. Aaker

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Power of Social Technology (PoST)

Course Materials

• Syllabus
• Power of Social Technology Refresher
• Kiva and The Power of Stories
• Nike WE: Design Meets Social Good
• Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
• Bonobos: Customer Intimacy Through Community Development
• Coca-Cola: Dispensing Happiness
• Amplifying Perceptions: How JetBlue Uses Twitter to Drive Engagement and Satisfaction
• Deals @dellout: How Dell Clears Inventory Through Twitter
• The Pepsi Refresh Project
• eBay: From Green to Gold
• Obama and the Power of Social Media
  Stanford GSB case
  Abridged case (European Business Review)

• Using Social Media to Save Lives
  HelpVinayandSameer Ppt story
  HelpVinayandSameer Case
  

Course Videos

• The Role of Social Media in Marketing
• Student Presentations
• Engineering Virality Bootcamp

Blogs

• Stanford student blog
• Center for Social Innovation blog
  

Project Inspiration

• One Click, One Life
  Great example of a story told concisely, with a clear call to action
• Float
  New service video, demonstrates problem and new brand solution
• Embrace
  Viral video for Embrace starts at 1:10