Conferences and Briefings
Small Steps, Big Leaps Briefing: The Science of Getting People to Do the Right Thing
Overview and Videos
Small Steps, Big Leaps Briefings
- ‘Warm’ or ‘Competent’? Consumers Stereotype Nonprofit and For-profit Firms
- Ask and You’re Likely to Get Help
- A Room with a Viewpoint
- Making Change for Cheap
- We Commit When We Give
- Should Charities Ask for Time Before Money?
- Spending on Happiness
- To Increase Charitable Donations, Appeal to the Heart — Not the Head
- Money and the Mind
- Spending on Happiness
GSB News
Subtle Nudges for Greater Good
Overview
Many psychologists, writers and other students of human nature have reached the same conclusion: people are usually too distracted, tired, scared, or just plain lazy to act on their best intentions. But few of these observers suggest how us humans might overcome our less noble tendencies.
Scientists at a recent Stanford Center for Social Innovation conference, however, presented a bevy of tactics for transforming even the most bumbling schlemiel into a model citizen. Called “Small Steps, Big Leaps: The Science of Getting People to do the Right Thing,” the event showcased how to use gentle nudges, subtle tweaks, and quiet prompts to summon better behavior.
Video
Poptech Blog
Research on the Science of Doing Good
