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Jennifer L. Aaker




Jennifer L. Aaker

jennifer aaker2General Atlantic Professor of Marketing
Ormond Family Faculty

Graduate School of Business
Knight Management Center
Stanford University
655 Knight Way
Stanford, CA 94305-7298
Mailcode: 7298







Academic Position

  • Stanford Graduate School of Business, General Atlantic Professor (2005-present)
  • Stanford Graduate School of Business, Full Professor (2004-2005)
  • Stanford Graduate School of Business, Associate Professor (2001-2004)
  • Stanford Graduate School of Business, Assistant Professor (1999-2001)
  • UCLA, Anderson Graduate School of Management, Assistant Professor (1995-1999)
  • Columbia Graduate School of Business, Visiting Assistant Professor (Fall 1998)


  • Stanford University Graduate School of Business, (Ph.D. in Marketing, Ph.D. Minor in Psychology, 1995)
  • University of California, Berkeley, (Bachelor of Arts in Psychology, 1989)

Honors, Awards and Grants

  • Distinguished Scientific Achievement Award, SCP 2014
  • Ormond Family Faculty Fellow, 2012-2013
  • Nautilus Silver Award for Dragonfly Effect, 2011
  • Robert K. Jaedicke Silver Apple Award, 2011
  • General Atlantic Chair 2005 - present
  • A. Michael Spence Faculty Scholar, 2003-2004
  • Society of Consumer Psychology Early Career Award for Outstanding Research, 2003
  • Journal of Consumer Research Outstanding Reviewer Award, 2002, 2003
  • Fletcher Jones Faculty Research Scholar (Stanford), 2000-2001
  • Distinguished Teaching Award (school-wide award, Stanford), 2000
  • Marketing Science Institute Grant, 2000
  • Citibank Best Teacher Award (school-wide award, UCLA), 1999
  • George Robbins Best Teacher Award (UCLA), 1998
  • Hong Kong Science International Research Grant, 1997-1998
  • CIBER International Research Grant, 1996-1999
  • UCLA Academic Senate Grant, 1995-1999
  • A.M.A. Dissertation Award, 1996 (Finalist)
  • Stanford University, GSB, 1993-1994: Merit Fellowship, Jaedicke Scholar, Psi Chi National Honorary Society in Psychology, 1989

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